Production

1. How was the film produced to appeal to the audience?

• 3D Technology was used to make the audience really engage with the film and give it an extra element missing from more low budget films. The film itself took over 4 years to film, including 8 months of performance capture work, creating stunning special effects like none ever seen at cinemas before.
  
  
• The genre appealed to a wide range of audiences, specifically family audiences, the main attraction obviously being the novelty of the 3d effects for younger members of the family.The realistic, never-seen-before quality of the CGI/animations helped the audiences engage with the film on a whole other level



• The production of the film was drawn out over a long period time with a large advertising campaign, so by the time it was released there was already a massive hype around it. It created an absolute storm in the media, completley over-powering it's 'rival' films on release at the time, with it's huge audience appeal.



• One of the most important factors was that the storyline itself was still kept exciting, interesting and innovative, despite the 3d element. The director claimed that he didn't want the massive special effects to take away from the narrative in anyway-and in this he succeeded.



• The film had such a vast appeal because it includes something for all, covering several genres including; romance, action, sci-fi.