Exhibition

4. Where and how is the film being exhibited in the UK?
Avatar was released on the 18th December in the UK and released worldwide on the 18th. It's been released in 471 of 650 screens in the UK - allowing the film to reach the widest possible audience. Every evening screening i attempted to see within the first week of release was fully booked showing that the film was a huge success in cinemas. The box office figures support this fact although on it's second weekend, Avatar was beaten by 'Alvin and the Chipmunks: The Squeakquel' which shocked most people in the industry.

http://www.pro.imdb.com/title/tt0499549/boxoffice


Avatar was made primarily as a 3D film which was one of the reasons it cost so much and was so groundbreaking, however as with all 3D films it was also produced in standard 2D - even though 90% of advance ticket sales were sold for the 3D version. Making a film in 3D can either boost the overall revenue considerably if it is a success as the ticket prices are raised for 3D films, however it can also be the films financial downfall as they cost far more than a typical film to produce.




Without doubt, the most popular UK venue in which to view Avatar would be the IMAX cinema - with tickets selling out almost immediately. This is due to the fact that the IMAX screen is designed for 3D viewing - with a much larger screen with finer resolution - which makes the audience's experience all the more enjoyable. The symbiotic relationship between the film and the cinema is beneficial as it would boost the overall revenue for both.